The sign says “Shopping at Publix is always a pleasure”.  Is it possible to so boldly post a sign in each one of its grocery stores and on various billboards along the highways with such fearlessness?  Most companies I know would never want to boast such an experience to its customers being afraid that an [...]

Remember the 1980’s when quality was the competitive edge? By the 1990’s, many organizations had met the quality challenge to the point that most products/services had become commodities. It was difficult to distinguish between who had the best coffee, cellular telephone, rental car, medical care plan, hotel room; therefore, the competitive differentiation came [...]